Aadveka launches its newest festive wear collection for you to experiment it your way

The collection blends age old Indian textiles with modern silhouettes & styles to create strong contemporary aesthetics. "Indian textile culture has always been an integral part of the life and spirit of the country & its multi-diversity. As a fashion entrepreneur, I feel it is the need of the hour to create responsible fashion. With our latest festive wear collection, the focus has been on Banarasi brocades and Jaipuri cottons- produced and sourced locally. Working closely with Indian arts & crafts helps us to better understand the difficulties our ground level artisans are facing. Aadveka's focus then is to strategically come up with design solutions in its upcoming collections." says Aishwarya Srivastava, Founder & Creative Director, Aadveka.

About the brand

Aadveka, a women's wear clothing brand, was founded in 2022 to bring sustainable fashion to modern women. The brand stands for "uniqueness" and is an endeavour to create collections that merge Indian culture with modern aesthetics. To preserve the rapidly dwindling Indian textiles and crafts, Aadveka focuses on traditional ‘made in India' fabrics with contemporary patterns. The brand takes its cues from Indian women who are redefining fashion and spreading their unique aesthetics throughout the globe.

About the founder, Aishwarya Srivastava

Aishwarya Srivastava founded women's apparel line Aadveka in 2022. She had always been particularly passionate about indigenous handlooms. She observed that while Indian textile fashion is comfortable and sustainable, it lacks contemporary patterns and designs. As a result, she envisioned and created Aadveka to meet the needs of the modern women of today. Aishwarya is the driving force behind Aadveka and she has helped the brand to get to great heights in a short period of time. She hopes to accomplish much more.

Aadveka's latest festive collection

Aadveka's collections are a perfect fit for the modern women of today. The diversity of its collection makes it a flexible brand for every occasion- you can always dress up or dress down! The best option for any Indian woman, Aadveka mixes comfort with the newest fashion trends. These eco-friendly crafts are timeless.

Aadveka has launched its newest festive collection so that every woman can dress elegantly and comfortably. This latest collection features easy breezy versatile silhouettes that make ethnic wear much more comfortable, light, and easy to flaunt- from rich colour-blocked brocades that exudes a sense of sophistication and royalty, to light, breathable cotton with eye-catching Indian centric colour schemes. Check out Aadveka's latest festive wear collection and experiment with it your way, with a touch of heritage, of course!