INDcool
INDcool, one of India's fast-growing home-appliance brands, has announced a new promotional collaboration with 120 Bahadur, the upcoming film featuring Farhan Akhtar. The partnership brings together two powerful narratives, resilience on the battlefield and reliable performance in everyday Indian life, showcasing INDcool's commitment to strength, endurance, and comfort designed for real Indian conditions.
At its core, 120 Bahadur is a cinematic salute to courage, sacrifice, and the unshakable spirit of India's protectors. INDcool, through its "Made in India, Made for Indians" philosophy, reflects the same values in the realm of home and institutional comfort. With products engineered to perform under heat, power fluctuations, space limitations, and diverse environmental challenges, the brand embodies a reliability that mirrors the film's central message: true strength rises when tested.
Founded in 2004 under the leadership of Mr. Dhananjai Singh and Comtech Enterprises, INDcool has evolved from a government-sector trading enterprise into a nationwide provider of innovative, energy-efficient, and affordable appliances. Over the past two decades, the brand has built a reputation for delivering comfort without compromise, creating world-class cooling and appliance solutions that serve urban homes, semi-urban communities, rural regions, and government institutions alike.
INDcool's growth is rooted in its commitment to sustainability and self-reliance. Through modern local manufacturing, reduced import dependency, and eco-conscious engineering, the company aligns its business values with the aspirations of a future-forward India. Its products are more than machines, they are dependable companions that support daily life with consistent performance, lower energy consumption, and thoughtfully designed features tailored to Indian lifestyles.
The collaboration with 120 Bahadur serves as a natural extension of this philosophy. Both entities celebrate resilience, pride, and responsibility, one through the storytelling power of cinema, the other through comfort-driven innovation. Together, they represent the harmony of emotional inspiration and technological progress.
Through this association, INDcool not only honours the bravery portrayed on screen but also reinforces its promise to Indian consumers: to deliver dependable, intelligent, and sustainable comfort solutions that stand strong, no matter the conditions.
Watch what Farhan himself has to say about INDcool at their latest collaboration with 120 Bahadur, visit: https://www.instagram.com/reel/DQ8i-X1AkY_/?igsh=bHFkcDR6bDVyNXFs
Website: https://indcool.in/
Instagram: https://www.instagram.com/careindcool
